At least 70% of new products fail. 

What was missing in the brand narrative?

Anticipate future trends
Catalyse innovative & creative power
Engage via emotional and visual story telling
Fast track your innovation for an optimized time to market

ABOUT US

3ALTITUDE Future Consulting mission is to enable Executive Committees, Brand, Innovation and R&D Teams to decrypt trends, foresight & insights to set the most prospective market vision and transform it into innovation & brand strategy.

Today, more than ever, all of your projects need the best choice of senior forward looking experts to address global, complex & fast-changing mutations.

We are a community of global experienced & visionary experts getting together the time of a project to empower teams to anticipate market disruptions & fast-track strategic transformation.

Global experts across functions, product categories and geographies

Sociology, semiotics, foresight & insights, brand strategy, communications, social listening, AI, visual planning, marketing, digital, innovation, retail design, product development, design, style, creativity coaching, CSR…

METHODOLOGY

3A Transformation Fast Track®

3ALTITUDE experts will lead a physical & digital collaborative framework to enable Brand and R&D teams to navigate 3 Altitudes of thinking

ALTITUDE 1

ENVISION

Set a forward looking market vision & decrypt opportunities for your Brand
-> trends, foresight, insights, social watching

ALTITUDE 2

TRANSFORM

Design a choice of strategic routes to grasp future opportunities
-> discuss, adjust, select

ALTITUDE 3

INNOVATE

Bring selected routes to life into activation ready innovation & brand strategies
-> imagine, create, formalize

COLLABORATIVE CREATIVE WORKSHOPS  
CREATIVITY COACHING & STIMULATION
 

PROJECT TEAM’S DIGITAL WORKSPACE

ONLINE BRAINSTORMING & COLLABORATION POWERED BY NEW TECHNOLOGIES

BENEFITS

Decipher & anticipate market disruptions

Reconcile trends, foresight & insights

Activation ready innovation & strategic concepts
Fast-track transformation & innovation

OUR BELIEFS

We believe that decrypting sociocultural and aesthetic trends is critical to decipher sophisticated & often irrational consumer shifts.

We believe in the value of bringing together analytical & creative profiles,
multicultural experts,
human… & artificial intelligence.

We believe in the power of creativity & imagery to clarify, align, inspire, engage…
…brand, innovation and R&D teams

PURPOSE

We want to help brands in transforming the world into a happier and more sustainable place to live in for consumers by understanding & meeting their profound aspirations.

VALUES

COMMITMENT
AUTHENTICITY
GENEROSITY
KINDNESS

OUR TEAM

Eric is the Founder & Chief 3ALTITUDE Leader

He has 30 years of global experience in various marketing, innovation, brand strategy and GM positions in global big corporations, digital start-up, medium-sized innovative business.

Over 11 years, as Global CEO of a global consultancy, he helped more than 100 Brands & Retailers to decrypt the future of their business and to interpret this vision into innovation & new brand strategies.

Eric has a long experience of complex projects and large multicultural & multidisciplinary teams especially in the beauty & cosmetics, fashion, luxury, FMCG, consumer electronics, home & decor and retail sectors.

He has a deep knowledge of European, North American & Asian markets.

“At 3ALTITUDE Future Consulting, my responsibility is to drive the transformation dynamics by selecting the best experts for each project and catalysing creativity & visionary thinking

Eric Duchamp

CONTACT US