CONTEXT & OBJECTIVES
A global leading make-up Brand based in NY wanted to decrypt the future of make-up in the world and understand how sociocultural and lifestyle trends might impact her consumer profile especially the new expressions of femininity.
Beyond, the end-objective was to inform innovation pipelines & communication strategy (press & digital), while redefining the brand platform.
PROJECT & BENEFITS
Starting point: global research combining insights, social listening, foresight and trend forecasting (sociocultural, lifestyle, aesthetics) including qualitative interviews in the US, Europe & China.
Forward looking vision of the make-up category and of the future of the Brand target: lifestyle, aesthetic preferences, profound aspirations.
Innovation workshop with the different Brand Teams (marketing, digital, innovation) and communication agency partners to transform this new vision into actual strategies and activation ready next steps.
