CONTEXT & OBJECTIVES
A Research & Development Department of a global Beauty & Cosmetics Group wanted to decrypt and formalize new consumer trends to inform product innovation and enable the marketing Teams to have the right filters to evaluate their Brand platform and their communication strategy
PROJECT & BENEFITS
Global trend forecasting project covering beauty trends, socio-cutulral dynamics including the new expressions of femininity, lifestyle shifts, no plastic…
R&D Team directly used this information to inform their innovation pipelines, brief their laboratories and enhance the story telling of their new products
Presentation of this visionary platform to global marketing teams during worldwide video conferences.
Definition of an engagement platform to facilitate the appropriation of the information by the Marketing Teams and to give guidelines on the way to transform these new consumer trends into new strategies
