CONTEXT & OBJECTIVES
Our client came to us with one simple BIG idea: launch a fashion activist brand for 6-12-year-old kids who are very eco-conscious and vocal about sustainable and social topics…pretty much a white page. Project’s objective was to define and qualify (consumer research) this concept for the US market
PROJECT & BENEFITS
We defined three possible causes that could be the foundations of this fashion brand: Self-Acceptance (to promote this idea amongst a young target), Equality between Boys & Girls (because education is the best way to build healthy relationships between grown-ups) and Animal Welfare (a major concern & passion for young kids). We ran quantitative concept test and qualify the best scoring concept
The final deliverable was a comprehensive Brand & Style platform to inform brand naming & identify, (digital) marketing strategies, brand building activities and collections’ design.
Project’s duration: 12 weeks
