CONTEXT & OBJECTIVES
A clothes manufacturer serving global big fashion brands wanted to launch their own global women’s ready-to-wear brand, a pure digital, ecommerce player. Objective was to create this business from scratch, from a brand positioning to a style platform to inform product development, targeting, marketing and ecommerce strategies.
PROJECT & BENEFITS
Taking these manufacturer’s capabilities & savoir-faire into account and analyzing market & consumer trends, we identified an opportunity to position a brand with a unique storytelling that could be brought to life into a very singular collection.
Through a collaborative working process, we fast tracked the translation of this new Brand vision into an actionable strategic brand platform and very specific style guidelines to enable production. Process did not last more than 4 months. Launch is currently in progress.
