CONTEXT & OBJECTIVES
A global beauty & cosmetics R&D Department was looking for a methodology to translate on-shelf technology platforms from functional benefits into a comprehensive and desirable product concept: emotional benefits, new rituals, storytelling, benefits’ visualization…
PROJECT & BENEFITS
Following a deep dive to understand the different technologies with the help of the laboratories’ experts, we evaluated the potential of each of them by looking at the future sociocultural and aesthetic trends and defined (in collaboration with the client’s Teams) a set of product concepts we qualified in consumer research to narrow down to a winning option ready o be presented to Global Brand Leaders
